Backwards hamburger - inspiration

Here's a little animation that runs as a sort of infographic. I love the little facts popping up and it's definitely something to take note of. During my assessment for the last unit we discussed how it is often better for a cause to show the ideal world that you would like to see. I do agree with this, however, I also think a more pressing and potentially inspirational approach would be to show how terrible things COULD be if change is consistently ignored. I also don't want to white wash over the horror that we have imposed on the animals we exploit on a day to day basis either so finding a direction for this animation is going to prove pretty difficult. Anyway, here's the animation I mentioned.